- Posted by agency-it
- On October 6, 2017
- 0 Comments
- Audio Express, authorized dealer, authorized dealers, customer satisfaction, quality, warranty
At authorized dealerships, a legal relationship with the manufacturer grants rights to sell a brand. In return for this right, vendors must agree to uphold brand standards. The dealer must be mindful of the manufacturer’s warranty on products, installation and maintenance practices, and quality assurance.
Often, unauthorized dealers infringe on the intellectual property rights of the manufacturer. These vendors might disregard the product warranty of the manufacturer, sell defective items or even distribute gray market goods. Such dealers don’t hold themselves accountable to checking serial numbers or verifying the true source of a product. Their quality control doesn’t even ensure the working order of the inventory.
When an authorized vendor sells equipment, we guarantee the manufacturer’s warranty. If something goes wrong, the manufacturer itself is beholden to the customer to resolve the problem. Repair or replacement is guaranteed. We have an obligation to the maker as well as the buyer.
An unauthorized vendor has no such commitment to the manufacturer. In many cases, the product in question isn’t even from the manufacturer it appears to be, or the connection cannot be verified. In this case, the customer is left hoping that an unauthorized vendor is going to rectify an issue with an improper product. When the dealer is unresponsive, there is no recourse for the consumer.
Authorized dealerships get their product from the manufacturer directly. We track each sale with the manufacturer. Serial codes are present, and we use them. Unless specifically noted, everything we sell is brand new. Audio equipment from a certified vendor is guaranteed to be what the customer expects and pays for.
Unauthorized dealerships can get their products pretty much anywhere except the manufacturer. The products may be stolen. They may have been purchased used for resale. They’re often missing serial numbers and barcodes. They’re not eligible for product warranties or potential rebates from audio companies.
Service after the Sale
Authorized locations have a knowledgeable staff. Their employees have been educated on the best practices of the manufacturer itself. That means installations go smoothly and are done exactly as the product’s maker intended. Should something ever go wrong, trained technicians are ready to assist with making it right.
Other dealers can’t guarantee the authenticity of the product, much less the installation practices. This drastically increases the likelihood of future problems with the equipment and lowers the chance that the problem can be resolved satisfactorily.
Simply put, when looking for premium audio equipment, a customer’s best interest is with an authorized dealer. At Audio Express, we offer our customers the comfort and security of knowing we are manufacturer-authorized.